In Bruges there was a family who was clever enough to make sure they were the only ones who had the privilege of importing that mixture. So, if you wanted to buy any, you had to pay taxes to them.
That family’s name was “of Brugge” and later changed to “of Gruuthuse” and was one of the most influential families in the 13th until 15th century’s Bruges. They made a fortune with it! You can still see their ‘palace’ today in Bruges. It’s near the church of Our Lady.
They had so much money; they could afford over 147 books. You may think: “what the hell, I’ve got more than that myself”, but in those days a book had the price of a house. So they actually had over 147 houses. Now who can beat that?
The improved cooling methods made fermented beer possible. A company in a Czech city called Pilsen did this for the first time. There they made ‘Pils’ for the very first time, now it is the beer you get ‘from the tap’ and most dranked in the world.
But on that, I’ll tell you more later.